JANUARY 2003 - MAY 2011
DESIGN
Furniture Design: Designed all new and custom products in parametric CAD for clientele and production. Designed the "balance" table featured in Vanity Fair Nov 2005.
MEDIA
Created new brand-identity, brand logo, catalogs and color palette. Managed color correction and mass printing proofs. Created company creative brief. Created and managed a new website, and all mass email marketing campaigns.
Directed all Photography / Video content. Images have appeared in Architectural Digest, Interior Design Magazine, Metropolis, LUXE.
I traveled to Africa and Peru with Tucker and worked side by side with the cottage industry craftsmen and women developing new products and new opportunities.
I developed a Creative Brief for all imagery and marketing material as well as a new logo and color palette to synthesize all print and web collateral on every marketing platform.
I utilized CAD to create 3D models of the entire line which enabled us to place all of the products on a mailer catalog. It also brought the line into parametric modeling capabilities.
I documented the process throughout the development which I have utilized ever since as a designer; understanding the process provides better connection to the range of possibilites.
And finally, I provided 3D Parametric designs for all custom projects with clientele and interior designers. These are just a select few…